Billboard Guidelines

All billboard materials (voiceover copy and logo) must be emailed to the sales team overseeing the account.

• Materials must be in house 4 weeks ahead of their scheduled air date. Please make sure to include the read with the logo.
• All billboard copy needs to fit within (:05) inclusive of required channel language (“[Program/stunt title] is brought to you by…”). We reserve the right to reject creative that reads over (:05) and request alternative reads that fit within our constraints.
• If a voice over read includes a word that is unusual, unique or created specifically for a campaign an advertiser must provide a phonetic spelling of the word to indicate how it should be pronounced and/or a sound clip of the word being read as an example for the creative team.
• When available, please include a style guide for the appropriate use of your logo art.
• When appropriate, please include acceptable color versions of your art. (Ex: black type for use on light backgrounds or white type for use on dark backgrounds, etc.)